PRESSD Spotlight of the Week: Breland

Country music’s favorite rapper and rap music’s favorite country singer. This is the only way to try to put Breland in any type of category—and even then, it still seems to miss the mark. The Pen Point Guard says he pulls inspiration from various genres, including country, hip-hop, and gospel, to create his own sub-genre, something he refers to as “cross-country” music. 

The 26-year old singer/songwriter/rapper burst onto the scene back at the beginning of 2020 with his genre-bending single, “My Truck.” As a self-identified R&B singer by trade, the song was written and released to push his musical boundaries and see just how much he could shake things up. Now with over 48 million streams on Spotify and more than 600,000 videos on Tik Tok, Breland has solidified himself as a multi-dimensional, boundary-pushing artist.

Referring to himself as a “cultural bridge,” Breland is constantly trying to join and meld various forms of popular music into something that everyone can enjoy. 

With his career only just beginning, the “Cross Country” artist has already carved out quite the resume having been named a 2021 MusicRow Next Big Thing Artist in addition to performing at the 2021 CMT Awards. If that wasn’t enough, the young artist has also been able to work in creative spaces with a wide array of talent ranging from Nelly to Keith Urban and YK Osiris to Sam Hunt. 

Being versatile is the best way to set yourself apart in today’s age, and Breland does not shy away from being just that. Stay tuned as this artist grows and further tears down any label critics try to slap on him.

Origin: Burlington, New Jersey
Featured Track: My Truck”